Wednesday, August 05, 2009
Dear Reader,
As you know, Fortaleza is a host city for the 2014 World Cup in Brazil. This is good news for those of us who have invested here. As I’ve outlined before, the World Cup will give another boost to the thriving tourism industry in Fortaleza, and drive demand for short-term rentals.
You may have noticed that in June the U.S. knocked favorites Spain out of the Confederations Cup. The U.S. team was en route to their first final in an international men’s soccer championship…before losing to Brazil in the final.
The Confederations Cup takes place the year before the World Cup, in the same country. This year’s Confederations Cup was in South Africa, who will host the 2010 World Cup. It’s like a test run for the main event. Test run or not, it’s still a big deal and attracts a lot of television interest and visitors to the host cities. The tournament also fuels a local “feel good” factor.
Brazil will host the 2013 Confederations Cup. The five host cities have been named. Fortaleza is on the list (plus Salvador, Rio, Sao Paulo, and Belo Horizonte). The tournament is expected to take place in June 2013.
This is great news for us because infrastructure projects will be fast-tracked and this will provide an unexpected tourism and marketing boost in advance of The World Cup.
Ronan McMahon
You might also be interested in:
How We’ll Benefit from the World Cup in Brazil
They Just Gave Us the Secret Blueprint to This $3 Billion Investment
Posted Under:
brazil, rental yield, appreciation potential
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