Riviera Chic, a Perfect Storm, and a Mayan Blessing

Saturday, February 19, 2011

Dear Reader,

Back in the 1970s, Cancun in Mexico was a deserted strip of scrubby beach, with a single caretaker. Land changed hands for less than four dollars a square foot. That's hard to imagine when you see Cancun today...with crowds of tourists, gleaming hotels, glitzy shopping malls, and luxury marina homes. The reason for this transformation? The Mexican government, and their ambitious tourism and development plans. They saw the potential in Cancun back in the 1970s... 

They focused on the area's intrinsic beauty...the limpid depths of the neon-blue Caribbean Sea, the coral-sand beaches...and its proximity to the US and a huge market of potential tourists. They pulled out all the stops. Then, with their work done in Cancun, they turned their attention to the coast south of the city...and started from scratch again. But this time they were seasoned pros. They learned from the mistakes they made in Cancun.

They labeled this piece of coast the Riviera Maya. They wanted a different type of tourist here...a Riviera-type tourist...well-heeled, selective, and chic. More hot stone massage on the beach, and sailing on the crystalline sea... less happy hour and spring break parties. They succeeded, transforming Playa del Carmen from a rustic fishing village to a fashionista's delight in the process. And now their sights are set south of Playa...towards Tulum .

And Tulum's development plan is even tighter and more focused than Playa's. Low-density, low-rise, low-impact. This is a unique place...and everyone wants to keep it that way. Mexico's best beaches are here... Mayan pyramids watch over the sea...and an enormous protected biosphere preserves rare wildlife...and prevents over-development.

So you have desirable, gorgeous landscape, with rich emerald jungle, a shimmering rainbow coral reef, sugar-sand beaches...a lack of developable land, shoehorned between the sea and the biosphere...and the power of the Mexican government's tourism plan, which aims to bring eleven million tourists here. It's a perfect storm.

And that storm means buyers and renters chasing limited inventory. It's an investor's dream...

And one that you can explore for yourself this April 13th-16th, on the Tao Center Chill weekend. Along with a small group of fellow readers, you'll see Tulum and the Riviera Maya...and check out the biosphere and the stunning beaches.

All you have to do is book your flight to Cancun...

The trip costs $180 a person. That's a bargain. It includes three nights in the five-star resort, and all your meals. The highlight of this trip is a Mayan blessing ceremony to mark the ground breaking of the development.

Spaces are limited--and there are only 8 spots left at this stage, so contact Donna today to grab your place on this trip.

Margaret Summerfield

P.S. This is the most beautiful piece of coast in Mexico....earmarked by the Mexican government for careful development...with limited inventory. This place is a must-see now, before the stampede of tourists and property buyers starts. Get in ahead of the crowds...and lock down your own piece of the Caribbean...by clicking here for the April 13th-16th Tao Center Chill itinerary. Remember, reserve your spot today to avoid disappointment.

Posted Under:

mexico, appreciation potential